China owns numerous shoe factory womens shoeses, is the biggest shoe article production base in the world, along with the development of the market economy and the variety of the outside Mao situation, more and more of the manufacturer start valuing for the domestic sale, from set up an outlet, establish a monopoly store.Can not deny, it is a trend that can not converse to process to transfer to do brand from single production and the generation.But the shoe industry is a seasonal, the fad very strong profession and pass methods, such as monopoly store and boutique...etc. to carry on sale of in the meantime, also gave factory house and brand the company to bring a great deal of stock, sometimes the big stock even edible profits for one year, is a very headachy of the business enterprise problem.
As early as more than 100 year agos, the United States gradually started forming 1 kind chase each brand clothing shoes, the stock of womens shoes, break code, lead the quarter, the tail single product concentration together carry on the mode of sale by discount price, should kind mode your daughter brand again the consumer of love cheapness tend it if Wu, become a company from brand in factory house to digest stock to return a funds most importance and one of the most effective meanses, call it as "OUTLETS" namely Ao especially Lai Si.
Now this kind of mode already at many national develop rapidly in the world, in 2005 the United States OUTLETS the outlet sell the sum compared to increase 40% last year.Same year, Italian idea international shoe industry limited company, led off to sell OUTLETS mode to lead to go into a Chinese shoe industry, established a local head the brand shoe industry discount in house store catena organization-Europe the Wei think.Wei in Europe thinks from last year to now and has already set up more than 200 shop fronts in the whole country and still and just and quickly extend so far in, become brand shoe to digest stock to put off of want an outlet most , these are undoubtedly large shoe Qi and the consumer's evangel of a fondness for brand.
Wei in Europe thinks the brand shoe discount chain store before getting into a local market, in consideration of the consumer probably by mistake thinks:Discount brand shoe quality up will have discount, as a result made to spend the plan that 12 years cultivate a consumer.But passed by for a year, discovered that the plan that cultivates a market basically uses not up, because physically sell very red fire, the consumer didn't regard as the false inferior product to the discount shoe, but is give they and the positive price shoe same treatment.Thinks a market department according to Wei in Europe personnel analysis, of so will appear this circumstance, is because after more than 20 years, the consumer of China's the baptism of market economy, have already become mature and rational, have a very strong analytical skill, can know the quality of Bian merchandise, no longer blindly purchase a costliness article.Certainly, this also thinks with Wei in Europe persistence always the aim that grows a true article, doesn't report for duty goods is relevant.Moreover, good shopping environment and atmosphere, the rapid merchandise renewal speed, also make the consumer experience personally to think to acquire inside the store in Wei in Europe of look for a treasure type shopping fun.
For positive article shoe factory, shoe Qi and shoe company but speech, the womens shoes has such a retail thoroughfare to digest stock to put off for it, as to it's healthily walk the road help big Yi that the brand turns.Currently, the shoe industry manufacturing industry faces various predicament, many business enterprises walk ascend the brand turns construction or draws up to carry on at the time that brand turned, the stock problem made the shoe Qi been worry, therefore look for support of stock digest network, thinks with Wei in Europe such of brand shoe stock digest thoroughfare establishment cooperative relation, should be that the foreground is pleased.
Will that stock like this' digesting a way can't have the influence on positive price sale?The answer is:The influence is very small, while the help is very big.Because the consumer knows the differentiation of positive price article and discount article very much, and Wei in Europe thinks also continuous of the differentiation of the publicity positive price article and discount article.To consumer, positive price article and the differentiation on the discount article main that time, the discount article becomes available in the market to become available in the market to want than the positive price article a period of time after the Zhi, not the differentiation of quality, consumer's sacrifice of is the consumption experience in the first time.Therefore, the consumptions of the positive price article and the consumptions of the discount article also the incompletion is similar.Moreover, if worry discount article's impact for positive price article too much, can also adopt the way of changing the sign.
This way that digests stock although good, want to constuct such a threshold of terrace to is very high, request to carry the camp headquarters has to have strong funds real strenght, can acquire a foreign forerunner of operation experience and internal section and operation control process of various each kind with perfect establishment, the retail terminal of the ample purchase funds, customary rules mold etc., the all theses all decide the discount merchandise catena business enterprise is a very modern business enterprise.Can say:The brand that only solves a stock problem then can last long a ground of healthy development, but solve the important outlet of stock will be Wei in Europe to think thus of turn now of, professional large stock solution organization!womens shoes!
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